Wholesale · B2B
Wholesale food inventory that pays for itself
Trade pricing, purchase orders, supplier management and batch traceability, with the true margin on every wholesale order. B2B plans from £199.99/month.

Live data from your POS & delivery apps. No manual entry
Built for trade
Everything a food wholesaler needs to price, pick and profit
From supplier to trade invoice: pricing, purchasing, traceability and margin, all on one live dataset.

Never run out, never over-order
Days-of-cover and par levels raise the right purchase orders at the right time, sent straight to your suppliers with catalogues and lead times built in.

Know the margin on every order
Break down profit by product, customer and channel after ingredient, packaging and delivery cost, so you price trade accounts with confidence.

Batch-to-source, audit-ready
Every batch tracked from goods-in to trade despatch, satisfying HACCP and turning recalls into a single query.
Who it’s for
One platform for producers, manufacturers and distributors
If you sell food to trade accounts, TruLens keeps pricing, stock and margin straight, whether you run one kitchen or several depots.
Producers
Manufacturers selling to trade and retail accounts.
Distributors
Multi-line catalogues and customer price lists.
Bakeries & delis
Supplying cafés, restaurants and shops.
Hybrid
Running wholesale and retail in one account.
Wholesale · B2B
Wholesale pricing that scales by SKUs and clients
B2B is priced for trade, not per seat: from £199.99/month, moving to unlimited SKUs and clients at £350/month, with custom quotes for larger operations.
per month
- Trade price lists & customer pricing
- Purchase orders & supplier management
- Batch traceability (HACCP)
- Up to 1,500 SKUs
- Up to 100 trade clients
- Unlimited users, no seat cap
per month
- Everything in Trade
- Unlimited SKUs
- Unlimited trade clients
- All features unlocked
- Unlimited users, no seat cap
bespoke quote
- Everything in Trade Unlimited
- Custom limits & workflows
- Multi-depot setup
- Dedicated account manager
Wholesale pricing at a glance
FAQ
Questions, answered
How is TruLens wholesale priced?
Wholesale (B2B) starts at £199.99/month for up to 1,500 SKUs and up to 100 trade clients. The £350/month plan unlocks all features with unlimited SKUs and clients, and custom quotes are available for larger operations.
Is there a SKU or client limit?
The £199.99 plan covers up to 1,500 SKUs and up to 100 trade clients. Move to the £350 plan for unlimited SKUs and clients, or contact us for a custom limit.
Do you charge per user or per seat?
No. Every plan includes unlimited users with no seat cap.
Can I run wholesale and retail together?
Yes. Many operators run both: retail on the B2C plans and wholesale on the B2B plans, in one TruLens account.
Is batch traceability included for HACCP?
Yes. Batch-to-source tracking is built in, so a recall is a query rather than a crisis and audits are always ready.
Run your wholesale operation on TruLens
Wholesale from £199.99/month, unlimited users, no seat cap.
Start free trial See pricing