Wholesale · B2B

Wholesale food inventory that pays for itself

Trade pricing, purchase orders, supplier management and batch traceability, with the true margin on every wholesale order. B2B plans from £199.99/month.

Trade & customer pricingPurchase ordersBatch traceability
TruLens wholesale client accounts dashboard

Live data from your POS & delivery apps. No manual entry

ToastSumUpSquareePOSUber EatsDeliverooShopify& more

Built for trade

Everything a food wholesaler needs to price, pick and profit

From supplier to trade invoice: pricing, purchasing, traceability and margin, all on one live dataset.

TruLens automated reordering and purchase order screen
01 / 03 Purchasing

Never run out, never over-order

Days-of-cover and par levels raise the right purchase orders at the right time, sent straight to your suppliers with catalogues and lead times built in.

TruLens wholesale margin report
02 / 03 Margin

Know the margin on every order

Break down profit by product, customer and channel after ingredient, packaging and delivery cost, so you price trade accounts with confidence.

Restaurant stock control dashboard
03 / 03 Traceability

Batch-to-source, audit-ready

Every batch tracked from goods-in to trade despatch, satisfying HACCP and turning recalls into a single query.

Who it’s for

One platform for producers, manufacturers and distributors

If you sell food to trade accounts, TruLens keeps pricing, stock and margin straight, whether you run one kitchen or several depots.

1

Producers

Manufacturers selling to trade and retail accounts.

2

Distributors

Multi-line catalogues and customer price lists.

3

Bakeries & delis

Supplying cafés, restaurants and shops.

4

Hybrid

Running wholesale and retail in one account.

Wholesale · B2B

Wholesale pricing that scales by SKUs and clients

B2B is priced for trade, not per seat: from £199.99/month, moving to unlimited SKUs and clients at £350/month, with custom quotes for larger operations.

Trade
£199.99

per month

Up to 1,500 SKUs · up to 100 clients

  • Trade price lists & customer pricing
  • Purchase orders & supplier management
  • Batch traceability (HACCP)
  • Up to 1,500 SKUs
  • Up to 100 trade clients
  • Unlimited users, no seat cap
Trade Unlimited Best value
£350

per month

All features · unlimited

  • Everything in Trade
  • Unlimited SKUs
  • Unlimited trade clients
  • All features unlocked
  • Unlimited users, no seat cap
Custom
Let’s talk

bespoke quote

For larger operations

  • Everything in Trade Unlimited
  • Custom limits & workflows
  • Multi-depot setup
  • Dedicated account manager

Wholesale pricing at a glance

From £199.99
wholesale, per month
1,500 SKUs
on the Trade plan
Unlimited
SKUs & clients on Trade Unlimited
No seat cap
unlimited users on every plan

FAQ

Questions, answered

How is TruLens wholesale priced?

Wholesale (B2B) starts at £199.99/month for up to 1,500 SKUs and up to 100 trade clients. The £350/month plan unlocks all features with unlimited SKUs and clients, and custom quotes are available for larger operations.

Is there a SKU or client limit?

The £199.99 plan covers up to 1,500 SKUs and up to 100 trade clients. Move to the £350 plan for unlimited SKUs and clients, or contact us for a custom limit.

Do you charge per user or per seat?

No. Every plan includes unlimited users with no seat cap.

Can I run wholesale and retail together?

Yes. Many operators run both: retail on the B2C plans and wholesale on the B2B plans, in one TruLens account.

Is batch traceability included for HACCP?

Yes. Batch-to-source tracking is built in, so a recall is a query rather than a crisis and audits are always ready.

Run your wholesale operation on TruLens

Wholesale from £199.99/month, unlimited users, no seat cap.

Start free trial See pricing