Pricing
Simple pricing for retail and wholesale
Retail (B2C) from £99/month and wholesale (B2B) from £199.99/month, every plan includes unlimited users with no seat cap. No per-site charges, no per-feature unlocks.
What’s included
One price, the whole platform
- All inventory, recipe costing, reordering, sales and HACCP tools
- Unlimited users, no per-seat fees
- Every POS and delivery integration
- Wholesale (B2B) and retail (B2C) plans
- Dedicated account manager and onboarding, free
Retail · B2C
Retail plans
Flat monthly pricing with unlimited users and no seat cap.
per month
- Every feature included
- Unlimited users, no seat cap
- All POS & delivery integrations
- Automatic reconciliation
per month
- Everything in Starter
- Up to 3 sites kept in sync
- Unlimited users, no seat cap
- Priority support
custom quote
- Everything in Growth
- Pricing for larger estates
- Dedicated account manager
Wholesale · B2B
Wholesale plans
Priced for trade, scaling by SKUs and clients.
per month
- Trade price lists & customer pricing
- Purchase orders & supplier management
- Batch traceability (HACCP)
- Up to 1,500 SKUs
- Up to 100 trade clients
- Unlimited users, no seat cap
per month
- Everything in Trade
- Unlimited SKUs
- Unlimited trade clients
- All features unlocked
- Unlimited users, no seat cap
bespoke quote
- Everything in Trade Unlimited
- Custom limits & workflows
- Multi-depot setup
- Dedicated account manager
Pricing that adds up
Our £99 standalone price vs GetJelly, MarketMan & Nory.ai
Retail is a flat monthly price: £99/mo for one site, or up to three sites for £149.99/mo, with unlimited users and no seat cap. Wholesale (B2B) starts at £199.99/mo. The same three retail sites on a £129-per-site rival would cost £387/mo. See full pricing →
What every plan includes
FAQ
Questions, answered
How much does TruLens for Food cost?
Retail (B2C) starts at £99/month for a single site, or £149.99/month for up to three sites. Wholesale (B2B) starts at £199.99/month. Every plan includes unlimited users with no seat cap.
Is retail priced per site?
No. Retail is a flat monthly fee by plan: £99 for one site and £149.99 for up to three, not a per-site charge, so two sites is not £198.
How is wholesale (B2B) priced?
Wholesale starts at £199.99/month for up to 1,500 SKUs and up to 100 trade clients. The £350/month plan unlocks all features with unlimited SKUs and clients, and custom quotes are available for larger operations.
Are there per-user or seat fees?
No. Every plan, retail and wholesale, includes unlimited users with no seat cap.
Is there a free trial?
Yes: you can start free and your account manager gets you live with your own data before you commit.
Can I cancel anytime?
Yes. Billing is monthly and you can cancel anytime, no long lock-in contract.
Start free, see the value first
Your account manager gets you live before you commit a penny.
Start free trial See pricing