Wholesale · B2B

Wholesale food inventory that pays for itself

Trade pricing, purchase orders, supplier management and batch traceability, with the true margin on every wholesale order. One B2B plan: £199/month, every feature included.

Trade & customer pricingPurchase ordersBatch traceability
TruLens wholesale client accounts dashboard

Live data from your POS & delivery apps. No manual entry

ToastSumUpSquareePOSUber EatsDeliverooShopify& more

Built for trade

Everything a food wholesaler needs to price, pick and profit

From supplier to trade invoice: pricing, purchasing, traceability and margin, all on one live dataset.

TruLens automated reordering and purchase order screen
01 / 03 Purchasing

Never run out, never over-order

Days-of-cover and par levels raise the right purchase orders at the right time, sent straight to your suppliers with catalogues and lead times built in.

TruLens wholesale margin report
02 / 03 Margin

Know the margin on every order

Break down profit by product, customer and channel after ingredient, packaging and delivery cost, so you price trade accounts with confidence.

Restaurant stock control dashboard
03 / 03 Traceability

Batch-to-source, audit-ready

Every batch tracked from goods-in to trade despatch, satisfying HACCP and turning recalls into a single query.

Who it’s for

One platform for producers, manufacturers and distributors

If you sell food to trade accounts, TruLens keeps pricing, stock and margin straight, whether you run one kitchen or several depots.

1

Producers

Manufacturers selling to trade and retail accounts.

2

Distributors

Multi-line catalogues and customer price lists.

3

Bakeries & delis

Supplying cafés, restaurants and shops.

4

Hybrid

Running wholesale and retail in one account.

Wholesale · B2B

One wholesale plan, every feature included

B2B is priced for trade, not per seat: one plan at £199/month with every feature, unlimited SKUs and unlimited trade clients — custom quotes for larger operations.

Wholesale All features
£199

per month

Every feature · unlimited

  • Trade price lists & customer pricing
  • Purchase orders & supplier management
  • Batch traceability (HACCP)
  • Unlimited SKUs
  • Unlimited trade clients
  • Unlimited users, no seat cap
Custom
Let’s talk

bespoke quote

For larger operations

  • Everything in Wholesale
  • Custom limits & workflows
  • Multi-depot setup
  • Dedicated account manager

Wholesale pricing at a glance

£199
wholesale, per month
All features
included — one plan
Unlimited
SKUs & trade clients
No seat cap
unlimited users on every plan

“Customer price lists and purchase orders used to live in three spreadsheets. Now it is one system and the margin is finally visible.”

Dessert Plug · Dessert Wholesaler, London UK

FAQ

Questions, answered

How is TruLens wholesale priced?

Wholesale (B2B) is one plan at £199/month with every feature included, unlimited SKUs and unlimited trade clients. Custom quotes are available for larger operations.

Is there a SKU or client limit?

No. The £199/month wholesale plan includes unlimited SKUs and unlimited trade clients.

Do you charge per user or per seat?

No. Every plan includes unlimited users with no seat cap.

Can I run wholesale and retail together?

Yes. Many operators run both: retail on the B2C plans and wholesale on the B2B plan, in one TruLens account.

Is batch traceability included for HACCP?

Yes. Batch-to-source tracking is built in, so a recall is a query rather than a crisis and audits are always ready.

Run your wholesale operation on TruLens

Wholesale £199/month, every feature included, unlimited users, no seat cap.

Start free — we set you up See pricing