The short version. TruLens for Food is business software sold to food businesses in the UK. You keep ownership of everything you put into it. We keep ownership of the software. Our figures are operational estimates built from the data you enter, so they are a management tool and not statutory accounts or food safety certification. You can cancel at the end of your billing term and export your data before it is deleted.
This summary is for orientation only. The numbered clauses below are the terms that actually apply.
Who we are
| Trading name | TruLens |
| Registered office | 4th Floor, Silverstream House, 45 Fitzroy Street, Fitzrovia, London W1T 6EB, United Kingdom |
| Company number | 17011282, registered in England and Wales |
| VAT | TruLens is not currently registered for VAT. No VAT is charged on our Fees. |
| Contact | hello@trulens.co.uk |
| Websites | trulens.co.uk and food.trulens.co.uk |
In these terms, "TruLens", "we", "us" and "our" mean the above. "You" and "your" mean the business using this website or subscribing to the platform.
1. About these terms
1.1 These terms apply in two ways. Sections 4 and 20 to 22 apply to everyone who visits this website. All sections apply once you create an account, start a trial or subscribe to the TruLens for Food platform.
1.2 By creating an account, starting a trial, or accessing or using the platform, you confirm that you accept these terms and that you have authority to accept them on behalf of your business.
1.3 The following documents form part of these terms and apply alongside them:
- our Privacy Policy, which explains how we handle personal data;
- our Acceptable Use Policy, which sets out what you may not do with the platform; and
- our Data Processing Agreement, which applies where we process personal data on your behalf.
1.4 If we agree a separate written order or signed agreement with you, that document takes precedence over these terms wherever the two conflict. Where a matter is not covered by that document, these terms fill the gap. The Data Processing Agreement always takes precedence in relation to the processing of personal data.
1.5 These terms cover the TruLens for Food platform. Other TruLens products are supplied under their own terms.
2. Business customers only
2.1 TruLens for Food is sold to businesses. It is intended for food and drink operators, including kitchens, bakeries, cafés and restaurants, multi site operators, and wholesale and distribution businesses.
2.2 It is not offered to consumers acting outside the course of a business. By subscribing you confirm that you are acting in the course of a business, and you agree that the consumer rights and cancellation rules that apply to consumer contracts do not apply to this agreement.
2.3 Where our pricing or documentation refers to a retail or "B2C" plan, that describes a customer whose own end customers are consumers. The contract between you and TruLens is a business to business contract in every case.
3. Words we use
| Platform | The TruLens for Food software service made available at food.trulens.co.uk, together with its documentation and support. |
| Your Data | Everything you or your users put into, or generate within, the platform. This includes ingredients, recipes, stock counts, production records, waste records, supplier information and sales data. |
| Users | The individuals you authorise to use the platform under your account, such as your staff, managers and operators. |
| Plan | The subscription tier you sign up to, together with its features, usage limits and price as published on our pricing page or confirmed to you in writing. |
| Subscription Term | Your initial subscription period and any renewal period. |
| Connected Service | Any third party system the platform exchanges data with, whether by direct connection or by file import. Examples include Uber Eats, Deliveroo, Just Eat and till or POS systems. |
| Fees | The subscription charges and any other charges payable for the platform. |
3.1 Headings are for navigation and do not affect how these terms are interpreted. References to legislation include that legislation as amended or replaced. "Including", "for example" and "such as" are illustrative and do not limit what follows.
4. Using this website
4.1 The content on this website is provided for general information about our products. It does not amount to advice and should not be relied on as the sole basis for a business decision.
4.2 Screenshots, figures, feature descriptions and example results shown on this website are illustrative. Actual results depend on your own data, setup and operating practices.
4.3 We may change, suspend or withdraw any part of this website at any time, and we do not guarantee that it will always be available or free from errors.
4.4 Where this website links to third party websites, those links are provided for convenience. We are not responsible for the content of any third party site.
4.5 You must not misuse this website, including by introducing malicious code, attempting to gain unauthorised access to it, or using it in a way that damages or impairs it or interferes with anyone else's use of it.
4.6 How we use cookies and handle personal data collected through this website is explained in our Privacy Policy. For website visitors, TruLens is the data controller.
5. Accounts and users
5.1 Subject to payment of the Fees and compliance with these terms, we grant you a non exclusive, non transferable right to use the platform for your own internal business purposes during your Subscription Term, within the usage limits of your Plan.
5.2 You are responsible for your Users. You must make sure they use the platform in line with these terms, and you are responsible for what they do and fail to do.
5.3 You must keep account credentials secure, use the access controls we provide so that each User has an appropriate role, and tell us promptly if you suspect any unauthorised access to your account.
5.4 You must not resell the platform or make it available to anyone outside your business, copy or reverse engineer it except where the law allows, attempt to access another customer's data, or use it in any unlawful way.
6. Free trials and onboarding
6.1 Where we offer a free trial or a discounted onboarding period, the length and scope of that trial is as stated when you sign up. We may change or withdraw trial offers for future customers at any time.
6.2 Trials are provided on an as is basis. The availability, support and warranty terms that apply to paid subscriptions do not apply during a free trial.
6.3 Unless you tell us otherwise before the trial ends, your subscription will begin at the end of the trial on the Plan you selected and the first payment will become due.
6.4 Data you enter during a trial is carried over if you subscribe. If you do not subscribe, we may delete trial data 30 days after the trial ends.
7. Your responsibilities and data accuracy
7.1 You are responsible for the accuracy, quality and legality of the data you put into the platform, including ingredient costs, pack sizes, recipes, yields, production records, waste records and sales figures.
7.2 The platform calculates from what it is given. Cost of goods, margin, stock levels, variance and reorder figures are only as accurate as the inputs behind them. You are responsible for reviewing and correcting your own records.
7.3 You must obtain and maintain any consents, notices and legal bases needed for us to process personal data contained in your data on your behalf.
7.4 You must comply with all laws that apply to your use of the platform.
8. What the platform is not
8.1 The platform is an operational management tool. It is not a payment processor, an accounting or bookkeeping system of record, or a substitute for professional accounting, tax or legal advice. Figures it produces are operational estimates and must not be relied on as statutory financial records.
8.2 Food safety, hygiene and regulatory compliance remain entirely your responsibility. Any HACCP, temperature, traceability, allergen or record keeping features in the platform are operational tools to help you run your own processes. They are not food safety certification or advice, they are not a substitute for your own checks, and they do not reduce your obligations under food safety and hygiene law.
8.3 Allergen and ingredient information held in the platform is information you enter or import. You remain responsible for verifying it against supplier specifications and for any allergen information you give to your own customers.
9. Connected services and imported data
9.1 The platform can connect to, or import data from, third party systems including delivery marketplaces such as Uber Eats, Deliveroo and Just Eat, and till or POS systems, whether by direct connection or by file upload.
9.2 The availability, accuracy, format and continued support of any Connected Service is controlled by that third party and is outside our control.
9.3 You are responsible for making sure you are entitled to connect your own accounts and import the relevant data, and for complying with the terms of those third party platforms.
9.4 We are not responsible for the accuracy or completeness of data supplied by a third party, for changes a third party makes to its interface or file formats, or for any interruption caused by a third party. If a connection becomes unavailable, we will use reasonable efforts to offer an alternative way of importing the data, but we do not guarantee that any particular connection will continue to be available.
9.5 Some connections require you to enter figures manually or upload files on a regular basis. Where that is the case, keeping those entries up to date is your responsibility.
10. Fees and payment
10.1 The Fees for your Plan are those published on our pricing page at the time you subscribe, or as confirmed to you in writing.
10.2 TruLens is not currently registered for VAT, so no VAT is charged on our Fees and the price you see is the price you pay. If we become VAT registered in the future, VAT will be added to Fees at the applicable rate from the date of registration and we will tell you before that change takes effect.
10.3 Fees are payable in advance for each billing period. Payments are collected by our payment provider. We do not store your card details.
10.4 Unless you cancel before the end of the current period, your subscription renews automatically for successive periods of the same length, at the then current price for your Plan.
10.5 You may cancel renewal at any time, with effect from the end of your current billing period. Fees already paid for the current period are not refundable except where the law requires otherwise or where we have failed to provide the platform.
10.6 We may change the Fees for a renewal period by giving you at least 30 days' written notice before your current period ends. If you do not accept the change, you may cancel before the renewal takes effect.
10.7 If you exceed the usage limits of your Plan, we will contact you to agree an upgrade before applying any additional charge.
10.8 If an undisputed amount is not paid when due, we may charge interest under the Late Payment of Commercial Debts (Interest) Act 1998 and, after giving reasonable written notice, suspend access to the platform until payment is made.
11. Data protection
11.1 Each of us will comply with our obligations under UK data protection law, including the UK GDPR and the Data Protection Act 2018.
11.2 For personal data contained in your data, you are the data controller and we are the data processor. Our Data Processing Agreement sets out the processing terms required by Article 28 of the UK GDPR, including security, sub processors, international transfers, breach notification, and return or deletion of data.
11.3 For personal data we collect about visitors to our websites and about your account contacts in order to manage our relationship with you, we are the data controller. This is explained in our Privacy Policy.
11.4 The platform is hosted on Amazon Web Services infrastructure. Each customer's data is held in a separate database schema. Our current sub processors are listed in the Data Processing Agreement, and we will give you notice before adding or replacing one.
11.5 We apply industry standard security measures, including encryption of data in transit, tenant isolation, role based access control and audit logging. We do not currently hold ISO 27001, SOC 2 or PCI DSS certification and we do not claim to.
12. Confidentiality
12.1 Each of us will keep the other's confidential information confidential and use it only to perform this agreement. This does not apply to information that is already public through no breach of this clause, was lawfully known beforehand, or must be disclosed by law.
12.2 This clause does not apply to personal data, which is governed by section 11 and the Data Processing Agreement.
13. Intellectual property
13.1 We and our licensors own all intellectual property rights in the platform, this website, and their content, design and branding. Nothing in these terms transfers those rights to you beyond the right to use the platform described in section 5.
13.2 You own all intellectual property rights in your data. You grant us a non exclusive licence to host, copy and process your data to the extent needed to provide the platform to you and to support you.
13.3 We may produce aggregated and anonymised statistics from use of the platform, provided they do not identify you, your business or any individual, and use them to operate and improve the platform.
13.4 If you give us feedback or suggestions, we may use them freely without obligation to you.
14. Availability, support and warranties
14.1 We will provide the platform with reasonable care and skill and substantially in line with the documentation for your Plan.
14.2 We will use reasonable efforts to keep the platform available, subject to planned maintenance and to matters outside our reasonable control. Where a specific availability commitment applies to your Plan, it will be stated in writing.
14.3 Support is provided in line with your Plan, by email to hello@trulens.co.uk and through any support channel we make available in the platform.
14.4 We do not warrant that the platform will be uninterrupted or error free, that it will meet every requirement you have, or that outputs will be free from inaccuracy where the inputs behind them are inaccurate or incomplete.
14.5 Except as expressly stated in these terms, all warranties, conditions and terms implied by statute or common law are excluded to the fullest extent the law allows.
15. Limits on liability
15.1 Nothing in these terms limits or excludes either party's liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for any other liability that cannot lawfully be limited or excluded.
15.2 Subject to clause 15.1, neither party is liable to the other for loss of profit, loss of anticipated savings, loss of business or business opportunity, loss or corruption of data beyond our obligations in the Data Processing Agreement, or any indirect or consequential loss, whether the claim arises in contract, in tort including negligence, or otherwise.
15.3 Subject to clauses 15.1 and 15.2, each party's total liability in connection with this agreement in any twelve month period is limited to the total Fees you paid or owed in the twelve months immediately before the event giving rise to the claim.
15.4 You acknowledge that the platform provides operational estimates and record keeping tools, and that you remain responsible for your own commercial, financial and food safety decisions. We are not liable for decisions you make in reliance on outputs generated from inaccurate or incomplete data, whether entered by you or supplied by a third party.
15.5 These limits reflect the price of the platform and the allocation of risk agreed between us. Each party is expected to hold its own insurance.
16. Ending the agreement
16.1 This agreement continues for your Subscription Term and any renewal period unless ended under this section.
16.2 You may end this agreement by cancelling renewal in line with clause 10.5.
16.3 Either party may end this agreement immediately by written notice if the other commits a material breach and fails to put it right within 30 days of written notice, or becomes insolvent or stops carrying on business.
16.4 We may suspend access where it is necessary for security reasons, to comply with the law, or for non payment under clause 10.8. We will give notice where it is reasonably practical to do so, and will restore access once the reason for suspension has been resolved.
17. Your data after the agreement ends
17.1 When this agreement ends, your right to access the platform ends.
17.2 You may export your data at any time during your Subscription Term and for 30 days after it ends, using the export tools in the platform. If you need help exporting, contact us before that period ends.
17.3 After that period, we will delete or return your data in line with the Data Processing Agreement, within 90 days. Limited copies may remain in secure backups held for disaster recovery for a short further period, and we may retain operational and security logs for up to 12 months. We may also retain anything the law requires us to keep.
17.4 Ending this agreement does not affect any rights or liabilities that have already accrued. Clauses that by their nature should survive will continue to apply.
18. Changes to the platform and to these terms
18.1 We improve the platform regularly and may add, change or remove features. Where a change materially reduces the core functionality of your Plan, we will give you at least 30 days' notice.
18.2 We may update these terms. The version in force is always the one published on this page, with the version number and date shown at the top.
18.3 Where a change materially and adversely affects you, we will give at least 30 days' notice by email to your account contact before it takes effect. If you do not accept the change, you may end this agreement before it takes effect. Continuing to use the platform after that date means you accept the new terms.
19. Events outside our control
19.1 Neither party is liable for any failure or delay in performing its obligations, other than payment obligations, caused by events outside its reasonable control, provided it takes reasonable steps to reduce the effect and keeps the other informed.
20. General terms
20.1 Transfers. You may not transfer this agreement without our written consent. We may transfer it to a successor in connection with a reorganisation or sale of our business.
20.2 Whole agreement. These terms and the documents referred to in clause 1.3 are the entire agreement between us and replace any earlier discussions. Neither party relies on any statement not set out in them, although nothing limits liability for fraud.
20.3 Notices. Formal notices to us must be sent to hello@trulens.co.uk and to our registered office. Notices to you will be sent to the email address on your account, which you must keep current.
20.4 Waiver and severance. A failure to enforce a term is not a waiver of it. If any term is found unenforceable, the rest continue in force.
20.5 No partnership. Nothing in these terms creates a partnership, agency or employment relationship.
20.6 Third parties. Nobody other than you and us has any right under the Contracts (Rights of Third Parties) Act 1999 to enforce these terms.
21. Governing law
21.1 These terms and any dispute arising out of them are governed by the laws of England and Wales.
21.2 The courts of England and Wales have exclusive jurisdiction over any dispute arising out of or in connection with them.
22. Complaints and contact
22.1 If something has gone wrong, please contact us first at hello@trulens.co.uk. We aim to acknowledge complaints within two working days and to resolve them promptly.
22.2 If you have a data protection concern we have not resolved, you may complain to the Information Commissioner's Office at ico.org.uk.
22.3 Before starting court proceedings, both parties will attempt in good faith to resolve the dispute through discussion between senior representatives. This does not prevent either party from seeking urgent interim relief.
TruLens, 4th Floor, Silverstream House, 45 Fitzroy Street, Fitzrovia, London W1T 6EB. Version 1.0, effective 9 August 2026. Previous versions are available on request.