Compare · UK food inventory software
TruLens vs MarketMan: flat pricing, no per-user fees
MarketMan is quote-based, with per-user and per-feature tiers. TruLens for Food is a flat £99/month with every feature and unlimited users included — and the price is public.

Side by side
TruLens vs MarketMan at a glance
No quotes and no tiers to decode: TruLens retail is £99/month for one site or £149/month for up to three, and wholesale (B2B) starts at £199/month. See full pricing →
Competitor pricing and onboarding details are based on publicly available information and may change — check with each vendor.
Every feature included
per month for a single site · billed monthly, cancel anytime
Why kitchens switch
Everything included, nothing gated
- Public flat pricing — no sales call to see a number
- Every feature included, no per-feature unlocks
- Unlimited users with no seat cap — no per-user fees
- Free account-manager onboarding, not a long rollout
- UK-built: Toast, SumUp, Square, ePOS, Uber Eats, Deliveroo and Shopify integrations
FAQ
Questions, answered
Does TruLens charge per user like MarketMan?
No. Every TruLens plan, retail and wholesale, includes unlimited users with no seat cap and no per-user fees.
Are TruLens features gated by plan?
No. Every plan includes the whole platform: inventory, FIFO recipe costing, reordering, sales reconciliation and HACCP-ready records. Wholesale plans scale by SKUs and trade clients, not by features per user.
How fast can we go live on TruLens?
Your named account manager maps your kitchen, imports stock, connects your POS and delivery apps and trains your team hands-on — you start free and go live before you commit.
See your own numbers in TruLens
Start free and a named account manager sets you up with your own recipes, suppliers and POS data before you pay a penny.